wangechi.nyakinyua

About Candidate

Dynamic marketing professional with close to 10 years’ experience of working
in the Country’s reputable and market leading advertising, monitoring,
research, and media firms. I desire to work in a company that is on or looking
to be on the cutting edge, a company that puts value on people and the
products they are promoting.

Location

Education

B
Bachelor of Business Management(Marketing Management Option) 2017 - 2021
Mount Kenya University

Attained Second Class Honors Lower Division

D
Diploma in Television Programmes Production 2007 - 2010
Kennya Institute of Mass Communication

Attained Upper Credit

Work & Experience

L
Lead Media Planner May 1, 2021 - May 22, 2024
Saracen OMD

Key Accounts: Diageo Beer Category (Guinness Trademark, WhiteCap Trademark, Senator, Balozi & Pilsner) • Leading strategic & tactical media planning for Diageo beer brands i.e., White Cap, Balozi, Senator, Pilsner & Guinness. • Identifying emerging trends, capabilities, and innovative vendors in the media marketplace. • Establishing, maintaining, and strengthening partnerships with key vendors to develop strong ideas and effective investments. • Conducting audience identification, analysis, and data- based scenario planning aligned with brand objectives. • Delivering data-driven campaign optimizations through data analysis on an on-going basis • Actively supporting the development of various brand strategies and learning to use different agency tools to be a quality resource. • Coordination of ATL and digital teams to ensure efficiency and effectiveness. • Liaising with clients on a day-to-day basis for ongoing projects. • Completing projects to a specific schedule and within an agreed budget. • Monitoring client satisfaction post sale and ensuring a high level of customer service internally. • Presenting reports on account progress, quotas, and goals to senior leadership and stakeholders.

M
Media Planner February 1, 2020 - April 1, 2021
Vizeum Kenya(Formerly under Dentsu)

Vizeum Kenya, formerly under Dentsu - Nairobi, Kenya Key Accounts: Total Kenya, Upfield Kenya, Red Bull, Ferrero Rocher & Oppo • Media planning & buying for Total Kenya, Upfield Kenya, Red Bull, Ferrero,Rocher & Oppo. • Coordination of Upfield media campaigns in Uganda, Tanzania, Mozambique, Malawi & Zambia. • Led the coordination of Malaria No More UK sustainability campaign across SSA markets through use of integrated PR and digital media to raise awareness and influence world leaders to act against Malaria. • Led the compilation of SSA markets media landscapes for CARE International with a key focus on women and children consumption habits. • Working on media strategies and schedules upon receipt of the media briefs. • Following up on approvals of the schedules and LPOs before flighting campaigns • Monthly LPO reconciliations and billing with the finance • Sharing post campaign reports to clients once the campaign ends. • Scouting for new business opportunities on behalf of the organization. • Working on strategy and rationale upon receipt of media briefs from the clients.

Be the first to review “wangechi.nyakinyua”

Your Rating for this listing