I’m a 360-rounded marketing professional with almost 6 years of experience in marketing, advertising & communication for various clients such as Safaricom, DTB, Mondelez, Upfield and Loop. Created and launched over 50 customer-centric campaigns for offline and online channels. I’m skilled at developing audience insight-led strategies and integrated marketing approaches that increase brand awareness and revenue for clients. Additionally, I have experience with ATL media planning (TV, radio, and OOH), website development and maintenance.
Work & Experience
Leading a team of 3 marketing account managers and a portfolio of brands. We develop and execute marketing and communication strategies for revenue growth through offline and online marketing channels. • Creative and content development – Oversee content creation for media channels such as TV, radio, print, digital media, and social media. • Marketing research & Strategy – Review and translate consumer research and market analysis into actionable 360-go-to-market plans for thematic, promotional, and tactical campaigns. • Client Service Management - Act as a liaison with clients at a senior level to achieve set targets to achieve 100% client satisfaction. • Production and development of marketing tools – Oversee content production such as TV commercials, radio, and photography. Identify suitable partners to execute marketing campaigns. • Business Development – Negotiate with suppliers to reduce production costs and collaborate with internal teams to upskill, acquire, and retain key clients and partners. • Project Management - Oversee the daily workflow of projects for timely delivery and is within budget and aligned with brand guidelines. Formulate project plans to ensure all deliverables are tracked and on time. • Mentoring – Train and coach junior colleagues within the organisation.
Developed and executed Safaricom tactical marketing plans for brand growth. Pioneered offline, digital marketing and brand campaigns. Implemented marketing and communications strategies across different marketing channels – Traditional media (ATL), digital media and BTL. • Collaborated with the account director to develop a marketing framework and action plan for each campaign and marketing activity. • Collaborated with the creative team to develop creative visuals and audiovisuals, including TV, radio, digital and social media content. • Wrote creative briefs and briefed the team to jump-start and guide the creative thought process. Ensured all marketing campaigns we launched within set timelines. • Contributed to multi-channel integrated marketing communication plans and marketing mic for thematic, promotional, and tactical campaigns. • Partnered with external partners and managed production budgets for various marketing productions, such as Pochi la biashara and M-Pesa Fraud campaign that reduced mobile fraud cases by 19%. • Worked on post-campaign reports and presentations on the performance of brand marketing campaigns.
Managed Safaricom's corporate communication, including implementation of corporate communication strategies, website management, internal & external communications, and events to promote brand image. • Increased Safaricom website traffic and customer experience by leading various website designs and development. • Updated and maintained the website with WordPress software's latest content and material. • Developed social media content and campaigns to increase brand growth and awareness - led Valentine's Day campaign that saw 11M+ impressions on social media. • Managed internal and external communication channels such as Yammer, Facebook, and websites. • Organized and analyzed website traffic through Google Analytics and campaign performance. • Assisted crisis management by managing effective responses to customer queries.
Developed BTL & ATL media plans that included TV, Radio, and OOH. Managed high-profile clients and projects with budgets ranging from $50k to $400k. Tracked marketing budgets for several campaigns. • Grew brands through brand activation and marketing campaigns – launched a banking app and led to 120k+ bank accounts opened within the first week. • Built and maintained media relations with critical media outlets across Kenya and East Africa to implement marketing campaigns and awareness. • Monitored market landscape and consumer insights to offer optimised media recommendations. • Evaluated marketing campaigns to track set KPIs and campaign effectiveness. • Briefed media partners and suppliers on campaign KPIs and goals. Scheduled campaign programs such as radio interviews. • Built relationships with clients, external partners, and partner agencies to collaborate in integrated marketing campaigns.