REGINA MAGERIA

About Candidate

With 2 years of experience working as a marketing professional in the field of agronomy, have a track record of success in managing sales promotion and marketing activities, enhancing brand visibility, business and relationship development, customer service and strategic planning. Am currently an affiliate studying member under the Chartered Institute of Marketing.

Location

Education

D
Diploma in Professional Marketing 2022
Chartered Institute of Marketing

Modules; 1. Marketing&Digital Strategy- learnt both traditional and digital strategic approaches to marketing planning while integrating digital strategy and models to achieve a competitive advantage 2. Innovation in Marketing - on progress 3. Managing Brands - on progress

B
Bachelor's degree in Agribusiness Management and Marketing 2019
Masinde Muliro University of Science and Technology

In this course, I learned how to apply business skills in areas such as marketing, finance and management to the agricultural industry. Additionally, I learnt more about agronomy and agricultural practices

Work & Experience

R
Regional Sales Agronomist September 1, 2020
Export Trading Group

Responsibilities 1. Conduct market research to identify customer trends, competitor offerings, and demographic data. 2. Establish effective marketing and promotional channels for creating awareness of ETG products to all customers. 3. Enhance brand visibility in the area in order to attract new and untapped business opportunities and relationships 4. Bring in new customers, and maintain relationships with new and existing clients, and develop plans to support the growth of customers. 5. Schedule meetings with farmers and train them on Good Agricultural Practices 6. Visiting farms and advising on crop protection and production issues on day-to-day farming 7. Expansion of the market share of the company’s product and representing the company during fairs and field days 8. Account management, processing orders and debt collection.

Skills

Customer Service
80%

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