Rachel Awinja

Brand management- EABL- Guinness, Hop House 13, Guinness Smooth, Kenya Cane, Upfield- Blue Band Original, Blue Band Peanut Butter, BlueBand low fat spread, Kenya Export and promotion branding agency. •Campaign planning and strategy- KEPROBA Dubai expo, Kenya Pavilion during Global Speciality expo 2021, Blue Band Tanzania Ramadhan 2022, Blue Band Uganda Bikwase NCP, Blue Band Kenya Easter campaign, Guinness St.Patrick’s day campaign. •Idealization of creative concepts and strategies that map the client’s brand. •Build and strengthen relationships with new and existing accounts to drive revenue growth. •Market and competitor research within the industry. •Handling client and supplier purchase orders. •Monthly Reports.

Creating content that speaks to the target audience. •Boosting awareness and market reach through Social media plaforms. •Creating a social media calendar. •Managing social media accounts and responding to any queries about the organisation to the target audience.

•Drive sales through posting product images and model shots on social media pages. •Create relevant content for the target audience. •Working closely with Kipato Unbranded team to promote products that are available and popular. •Create and execute online targeted campaigns to increase and drive sales. •Identify improvements to be made on social media platforms and execute. •Creating comprehensive social media plan. •Using communication strategy and plan document •Grow the number of followers on social media by at least 500 followers a week. •Create custom product campaigns focused on the customer profiles and promote them effectively online.