Rachel Awinja

About Candidate

CAREER OBJECTIVES:
To work in an environment where I can serve the organisation and establish a career for myself.

PERSONAL ATTRIBUTES:
•Self-confident
•Assertive
•Relationship building skills
•Team-player
•Hard-working
•Action-oriented

Location

Education

I
International School of Advertising 2021
S
Strathmore University 2014-2018
Bachelor of commerce

Graduated with a second upper class Finance major

I
International school of advertising 2019
Digital marketing essentials

Digital Marketing Essentials Course

S
St. George’s Girls Secondary School: 2013

KCSE B Plain

Work & Experience

A
Account Executive May 24, 2021
BBDO Mediaedge interactive

Brand management- EABL- Guinness, Hop House 13, Guinness Smooth, Kenya Cane, Upfield- Blue Band Original, Blue Band Peanut Butter, BlueBand low fat spread, Kenya Export and promotion branding agency. •Campaign planning and strategy- KEPROBA Dubai expo, Kenya Pavilion during Global Speciality expo 2021, Blue Band Tanzania Ramadhan 2022, Blue Band Uganda Bikwase NCP, Blue Band Kenya Easter campaign, Guinness St.Patrick’s day campaign. •Idealization of creative concepts and strategies that map the client’s brand. •Build and strengthen relationships with new and existing accounts to drive revenue growth. •Market and competitor research within the industry. •Handling client and supplier purchase orders. •Monthly Reports.

D
Digital Marketing consultant
Ele Footprints

Creating content that speaks to the target audience. •Boosting awareness and market reach through Social media plaforms. •Creating a social media calendar. •Managing social media accounts and responding to any queries about the organisation to the target audience.

D
Digital Marketing Associate intern
Kipato Unbranded

•Drive sales through posting product images and model shots on social media pages. •Create relevant content for the target audience. •Working closely with Kipato Unbranded team to promote products that are available and popular. •Create and execute online targeted campaigns to increase and drive sales. •Identify improvements to be made on social media platforms and execute. •Creating comprehensive social media plan. •Using communication strategy and plan document •Grow the number of followers on social media by at least 500 followers a week. •Create custom product campaigns focused on the customer profiles and promote them effectively online.

Portfolio

Skills

Brand Management
100%
Creativity
70%
Decision making
100%
Research and analysis
100%
Marketing strategy implementation
90%
Goals and performance
100%

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