A Digital Marketing Manager with over 5 years of experience. I have worked with clients in fintech, automotive, edutech, FMCG, real estate, and IT industries based in Kenya, Ethiopia, USA and UK. I am proficient in all aspects of digital marketing including but not limited to Email Marketing, Web and Social Content Creation, Social Media Marketing, Community Management and Web Development. Some of the tools and software I use include, Meltwater and Media Toolkit for digital listening, Sprout Social, Hootsuite and Buffer for social media monitoring, Google Analytics, and Mailchimp and Sendinblue for Email Marketing.
Work & Experience
Successfully executed social media campaigns targeting freelancers and clients on Gebeya Talent Marketplace resulting in 30% and 20% month-on-month growth respectively on Facebook, Linkedin, Twitter, and Google Ads. Conducted competitor analysis to evaluate the effectiveness of marketing strategies and identify opportunities for improvement. Conducted research on target audiences, customer insights, and marketing best practices to develop social media marketing plans across various segments on Facebook, Linkedin, Twitter, and Google products. Created and published interactive content targeting freelancers and organizations looking for freelancers, resulting in a 7.5% monthly increase in social media engagements. Collaborated with freelancers and in-house designers to create graphics for content and increased project delivery efficiency by 40% through the introduction of a recurring schedule. Organized team-building activities every Monday, improving employee cohesion and collaboration. Hosted and coordinated four graduation events for the training department with over 400 attendees. Conducted interviews with over 50 candidates for the "300 Pipeline" and improved 28 candidates' profiles every month on the Gebeya Talent Marketplace to make them detailed, accurate, up-to-date, and ready for marketing.
Successfully managed multiple accounts for prominent clients, including Toyota Kenya, Luron, First Assurance, Hino Kenya, Yamaha, Karibu Homes, and KENIC, achieving a 90% customer satisfaction rate and an average 10% increase in revenue per account. Facilitated communication between design and content creation teams to ensure timely and effective delivery of client projects, improving collaboration by 30% and boosting team productivity through daily huddles by 40%. Monitored competitor performance and trends, adjusting social media strategy to avoid common pitfalls, and improve overall social media presence and reach, resulting in a 20% increase in social media engagement rate and a 15% increase in website traffic from social media platforms. Developed specific social media marketing plans and conducted research on target audiences, customer insights, and consumer trends across different platforms, resulting in a 25% increase in the number of qualified leads and a 30% increase in conversions. Created a social media workbook for a client's in-house marketing team to enhance ease of management and navigation of social media pages, reducing the average response time to customer inquiries by 50% and improving the overall social media response rate by 20%.
Developed and executed a successful marketing strategy in collaboration with the sales team, resulting in the opening of 7 new branches in the Nyanza Region within a year. Increased the company's online presence and reputation as the leading distributor of solar lamps and sustainable jikos by implementing targeted digital marketing campaigns, resulting in a 30% increase in website traffic and a 20% increase in online sales. Assisted in new product launches with partners and successfully introduced over 5 new products from various manufacturers, achieving an average sales increase of 15% for each product. Conducted market research and analyzed customer behavior to optimize marketing efforts, resulting in a 25% increase in customer engagement and a 10% increase in customer retention. Developed and implemented a social media marketing plan, resulting in a 50% increase in social media followers and a 20% increase in social media engagement. Collaborated with design teams and content creators to produce high-quality marketing materials, resulting in a 30% increase in lead generation and a 15% increase in overall sales revenue.