Esther Anyango Ayodo
I am an accomplished strategic marketer with over seven years of experience in Digital marketing, Trade show marketing, Social show marketing, Niche marketing, Inbound marketing and Outbound marketing. I provide strategic guidance on marketing strategy, consumer behavior analytics, brand management, marketing communication and objective, brand positioning and repositioning, online marketing research, marketing implementation, control and evolution. All these are focused on propelling brand image, guidelines, equity, positioning, customer awareness, satisfaction and loyalty in order to facilitate high market share through efficient and effective marketing operations. My great capacity to develop marketing strategies resulted to my nomination to conduct the pricing policy for Kenya School of Government. In addition am able to clearly communicate a high – level strategy to internal and external stakeholder
The key learning areas include digital marketing, Public relations, marketing communication, consumer behavior analytics, brand positioning, advertising and strategy, marketing implementation, control and evolution.
The key learning area include steps in online success, building web presence, planning online business strategy, search engine basics, getting discovered with search, making web page search friendly, being noticed with search Ads, how to improve search campaigns, marketing to the locals, getting noticed with social media and many more.
Key learning areas include Management Principles and Practices, Development Planning and Policy Formulation, Management Communication, Effective Leadership, Good Governance and Sustainable Development, Public Resource Management, Public Sector Reforms and Emerging Issues
Key learning areas include Supervision of Human Resource, Communication skills, Managing staff performance and Financial Resource control
Key learning areas include Introduction to Public Relations and Customer Care, Communication in Public Relations and Customer Care , Handling Public Relations and Customer Care in the public sector, Contemporary issues in Public Relations and Customer Care
Key learning areas include Communications and study skills, Marketing, E- commerce, Management, Management information system, Managing people, Business management and entrepreneurship, Internet and multimedia technology
Work & Experience
To propel KSG’s brand image, positioning, customer awareness, satisfaction and loyalty in order to facilitate capacity building in the public service.
To assist the Head of Sales and marketing in leading the sales team to hit sales targets
To identify prospects, maintain customer relationships and identify ways to grow safaricom’s sales figures.
To work for Technical University of Mombasa’s teaching and researching specialist subjects