· Comprehensive understanding of consumer media behaviour in order to make decisions centered around communication, messaging and establishing connections. · Ability to challenge and deliberate on media briefs from the client/agency, so as to align marketing and communication objectives with media goals. · Develop a media strategy, plan and implementation of efficient investment.
• Conceptual, analytical and critical thinking, with a meticulous approach to managing workloads. • Comprehensive understanding of organisational behaviour and structure achieved through tailoring of various modules. • Developed numeracy and research skills enhancing ability to interpret and analyse business and financial data. • Self-reliance, initiative and the ability to manage time, projects and resources. • Advanced appreciation of the cause and effects of external pressures such as economic and social influences on business activity. • Accomplished persuasive communication skills, both written and verbal, developed through numerous essays and presentations.
Work & Experience
· Coordinate and ensure media schedules are shared and ensure all plans are executed through daily monitoring. · Assist the launch of media campaigns/promotions/briefings with relevant departments. · Analyzing performance and competitors' data to creatively design innovative strategies for marketing campaigns. · Preparing performance reports for each media channel and sharing analysis and recommendations for the next steps of the campaign · Work on monthly analysis covering B2B ads and mentions, as well as competitor analysis looking into total airplay by various brands. · Working with Monitoring and Media entities on a constant basis to ensure media strategies are executed · Negotiating rates with media companies to obtain the most competitive prices and added value for clients.
· Involved in networking within the university on behalf of top graduate employers, whilst assisting students acquire amazing graduate schemes, internships and placements, through engaging in channels such as societies and peer groups.
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