Achieng Fredrique

Planning, updating and implementing company Public Relations strategy. Development & updating of company branding guidelines that demonstrated company values and persona. Developed and executed brand communication strategy across all platforms (digital media, marketing merchandise, expos, photo shoots, and promotions). Collaborated and directed the work of outsourced marketing and PR agencies for branding & marketing purposes. Ensured brand consistency across all promotional materials both for internal and external use touchpoints. Organizing events internally, including conferences, exhibitions and press tours. Operating the organization’s social media accounts and, when necessary, updating relevant announcements and information Ensuring that all communication meets the standards laid out by the organization for branding, tone of voice, factuality and confidentiality. Oversaw content creation (shoots, interviews, video ) for seasonal marketing & brand awareness initiatives and product drops across to be used on all channels including online, paid media Identifying new areas for business expansion Conducted quarterly quality assurance checks in regards to implementation of company branding guidelines both internally & externally. Ensuring that all campaigns run are completed on time and within budget Tracked and adjusted brand support spending to achieve budgeted levels. Assisting with Search Engine Optimisation (SEO) of content Distribution of written content across various online and physical channels Writing reports on the progress of campaigns/strategies and reporting back with the findings to the Senior Management or Board of Directors